A theoretical analysis and empirical research using the competitive advantage of the nation theory together with a hierarchy of need theory. Such entities are defined by combining factors that influence foreigners who, having both health and tourism activity. This book involves discovering what are the motivations and factors that influence customers in deciding for medical tourism service in the case of Malaysia country. In an Asian context, and of direct relevance to this chapter, Singh (2008) estimated that US$4.4 billion revenue will be generated by medical tourism in Thailand, Singapore, Malaysia, and India in 2012. Evans (2008) reported that the estimated worth of the worldwide medical tourism market was about US$ 60 billion in 2006 and projected it to climb to US$100 billion by 2012. Medical tourism appears to be a rapidly growing tourism product and market.
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